Christie Lites is ‘crossing the pond’ with the opening of Christie Lites Coventry in the UK. This new office is Christie’s first expansion outside of North America. The North American lighting and rigging rental company is bringing its successful business model from its network of 12 office warehouse locations across the US and Canada to further serve client demand into the UK and Europe - and vice versa.
Christie Lites CEO Huntly Christie says, "We have always expanded to places where we can best support our long-standing client partners. We’ve had inquiries for years about expansion overseas from various genres of clientele, including touring, theater, auto and trade shows, corporate - the full gamut of our business. The time is finally right, with a great alignment of eager new staff, solid equipment support and motivated customers. Our first overseas opening parallels our expansion across North America, and is just one more step in Christie Lites’ continued organic growth.”
Fit up of the CL Coventry location is currently underway with doors planned to open in early April. Operations and Account Rep team hirings will be announced soon.
Dan Souwand, President of Operations, is committed to implementing the same standards of excellence in equipment, service and efficiency across all Christie Lites locations worldwide. This 3,716 square meter (40,000 sq ft) warehouse setup will mirror all of Christie Lites’ other warehouses, fully stocked with CL preferred manufacturer’s brands of lighting (such as Martin by Harman, Elation, ETC, MA Lighting and more) and rigging products (Liftket/TourRig, CM and more) as well as Christie Lites’ own unique and diverse blend of proprietary truss designs.
"Essentially, once a client enters our new UK warehouse they will know instantly that they are in a CL shop,” Souwand explains. "The warehouse racking, road cases, shop machinery, are all the same. Shop processes, prep standards and service levels will be consistent with what clients have already come to enjoy for the past 30 years across North America.”
Web Link: www.christielites.com